Artists, film directors, jazz musicians, rock stars, sports personalities, scholars, actors, architects - writers, fashion designers, chess champions, mountain climbers and industrialists… Since 1986 few personalities ,famous and less so, have escaped the lens of Swiss photographer Christian Coigny whose pictures have given life to an advertising campaign launched by “Mister Vitra”, alias Rolf Fehlbaum, for his company. And the celebrated campaign is subject of severals exhibitions around the world.
The idea behind the project, entitled “Personalities”, is that of associating today’s most creative minds with the chairs produced by the furniture company and designed by illustrious designers including Mario Bellini, Philippe Starck, Charles & Ray Eames and Antonio Citterio.
The first to be immortalised? French film director Jean-Luc Godard, who makes way for more than 130 other personalities. Miles Davies, Laurie Anderson, Lauren Bacall, Pedro Almodovar, Charles Bukowski, Spike Lee, Simon Wiesenthal, Keith Haring, Philip Johnson, Issey Miyake..... All of whom have played their part in making the Vitra name famous around the world.